Aspirations: that’s what it’s all about in advertising, isn’t it? Well, it seems that the surveys and market research came back with the conclusive answer: what do these people with the innate stylistic tastes of the French, the confidence and looks of the Italians and the romantic language of the Spanish need? What is missing in their otherwise sartorially splendid armory?
We've got it boss, comes the confident reply from The Marketing Boys. They need A Touch Of Kevin.
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